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Season 1, Episode 1: The Importance of Your Brand
Season One | Episode 1
The Importance of Your Brand
Donya Butler
Founder & Partner, Design Envy
Donya Butler is the founder and partner of DesignEnvy, a local creative firm that specializes in branding, marketing, and creative strategy, where she serves as marketing and brand manager.
In this episode, Donya discusses the importance of a business’s brand and how a strong brand can help a small business weather even the strongest of storms (we’re looking at you, 2020). We’ll hear stories of Donya’s clients that got creative—quickly—and were able to do what they needed to do, while remaining true to their brand. And in most cases, the brand AND the business came out stronger and more refined on the other side.
“It’s easy to get caught up in the day-to-day tasks of running a business. But sometimes, it takes your livelihood being put under pressure for the heart of your business to rise to the top.” – Donya Butler
For a quick, downloadable overview of some of the branding advice that Donya shared with us today, please click here.
Spirit of West Texas
Season 1, Episode 1: The Importance of Your Brand
Donya Butler
Season One | Small Businesses
Season One of this podcast focuses on small business. We’ll ask our guests to talk about challenges, successes, and helpful hints for keeping the dream alive. Each episode, we’ll explore the people, business and values that embody the never-say-never, get-the-job-done spirit that shines through everywhere you look in West Texas. Join us, as we share untold stories of big dreams and the many struggles and sacrifices that West Texans have gone through to achieve them. We’re getting people talking, so listen in. We hope you’ll learn something and have a little fun along the way.
Host: Amy Punchard, Co-Host: Jared May