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Season 1, Episode 3: A Guide to Franchise Success

Season 1, Episode 3: A Guide to Franchise Success
Mickey Rogers

Season One | Episode 3

A Guide to Franchise Success

Mickey Rogers
Co-Owner/Operator, Café Venture Company ; 

In 2007, a group led by Mickey Rogers and Daniel Stanton, both from West Texas, purchased Café Venture Company which was comprised of seven Fuddruckers restaurants located in Beaumont, Midland, Temple, Killeen, Waco, and Lubbock. Today, Café Venture Company owns and operates 12 Fuddruckers in Texas, Oklahoma and New Mexico, making Café Venture the largest franchisee within the Fuddruckers/Luby’s corporate system.

In today’s episode, Mickey discusses the opportunities and challenges that come with being a franchisee, and what he’s found it takes to be successful at it. We’ll discuss royalty rates, the importance of thinking on your feet, and French Toast—what more could you want? 

Mickey is all about putting in the work and his “whatever it takes” approach to serving people will leave you inspired—so listen in.

As promised, here’s a link to download Mickey’s Famous French Toast Recipe. You won’t regret it!

Mickey Rogers

Spirit of West Texas

Season 1, Episode 3: A Guide to Franchise Success

Mickey Rogers



Season One | Small Businesses

Season One of this podcast focuses on small business. We’ll ask our guests to talk about challenges, successes, and helpful hints for keeping the dream alive. Each episode, we’ll explore the people, business and values that embody the never-say-never, get-the-job-done spirit that shines through everywhere you look in West Texas. Join us, as we share untold stories of big dreams and the many struggles and sacrifices that West Texans have gone through to achieve them. We’re getting people talking, so listen in. We hope you’ll learn something and have a little fun along the way.

Host: Amy Punchard, Co-Host: Jared May

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