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Privacy Policy

Privacy Policy

Last updated: 03/19/2024

First United Bank operates the This page informs you of First United Bank’s policies regarding the collection, use and disclosure of personal data First United Bank receives from users of and the choices you have associated with that data.

First United Bank uses your data to provide and improve By using, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from


Site is operated by First United Bank.

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession.

Usage Data is data collected automatically either generated by use of or from’s infrastructure itself (for example, the duration of a page visit).

Cookies are small files stored on your device (computer or mobile device).

Information Collection and First United Bank

First United Bank collects several different types of information for various purposes to provide and improve our Site for you.

Types of Data Collected

First United Bank Usage Data

First United Bank will collect information on how is accessed and used (“Usage Data”). This Usage Data will include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Your contacts on your device will be accessed by DIGITAL BANKING+. Contact information is used by Zelle ® to assist with person-to-person transfers that you may initiate.

The camera on your device will be accessed by DIGITAL BANKING+ to capture pictures of checks for remote deposit into your account.

Personal Data

While users of, First United Bank may ask you to provide First United Bank with certain personally identifiable information that can be used to contact or identify you (“Personal Data”).  Personally identifiable information may include, but is not limited to:

Email address

First & Last Name

Phone Number,

Address, State, Province, ZIP/postal code, City

Cookies and usage Data

First United Bank may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from First United Bank by following the unsubscribe link or the instructions provided in any email First United Bank sends.

Tracking & Cookies Data

First United Bank uses cookies and similar tracking technologies to track the activity on and First United Bank holds certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a user and stored on your device. Other tracking technologies are also First United Banked such as beacons, tags and scripts to collect and track information and to improve and analyze

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of

Examples of cookies use:

First United Bank First United Banks Session Cookies to operate

First United Bank uses Preference Cookies to remember your preferences and various settings.

First United Bank uses Security Cookies for security purposes.

Use of Data

First United Bank uses the collected data for various purposes:

  • To provide and maintain
  • To notify you about changes to
  • To allow you to participate in interactive features of when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that First United Bank can improve
  • To monitor the usage of
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which First United Bank offers that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to First United Bank, please note that First United Bank transfers the data, including Personal Data, to the United States and processes it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

First United Bank will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, First United Bank may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

First United Bank may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of First United Bank
  • To prevent or investigate possible wrongdoing in connection with
  • To protect the personal safety of users of or the public
  • To protect against legal liability

Security of Data

The security of your data is important to First United Bank but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While First United Bank strives to use commercially acceptable means to protect your Personal Data, First United Bank cannot guarantee its absolute security.

Service Providers

First United Bank may employ third party companies and individuals to facilitate, provide services on on our behalf, perform services or assist First United Bank in analyzing how is used.

These third parties have access to your Personal Data only to perform these tasks on First United Bank’s behalf and are obligated not to disclose or use it for any other purpose.


First United Bank may use third-party Service Providers to monitor and analyze the use of

Google Analytics

Google Analytics is a customer analytics service offered by Google that tracks and reports traffic. Google uses the data collected to track and monitor the use of This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms page:

Behavioral Remarketing

First United Bank uses remarketing services to advertise on third party Sites to you after you visit First United Bank and our third-party use cookies to inform, optimize and serve ads based on your past visits to

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on: for Internet browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and First United Banked by Google Analytics.

Bing Ads Remarketing

Bing Ads remarketing service is provided by Microsoft Inc.

You can opt-out of Bing Ads interest-based ads by following their instructions: United Bank/resources/policies/personalized-ads

You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page: United Bank/PrivacyStatement

Perfect Audience Remarketing

Perfect Audience remarketing service is provided by Perfect Audience, a Marin Software Company.

You can opt-out of Perfect Audience interest-based ads on their Privacy Policy Page:

You can learn more about the privacy practices and policies of Perfect Audience by visiting their Privacy Policy Page: and Marin Software’s Privacy Policy Page: United Bankbsite


Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the First United Bank:, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out First United Banking your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:

Links to Other Sites may contain links to other sites that are not operated by First United Bank. If you click a third party link, you will be directed to that third party’s site. First United Bank strongly advises you to review the Privacy Policy of every site you visit.

First United Bank has no control over and assumes no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy does not address anyone under the age of 18 (“Children”).

First United Bank does not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided First United Bank with Personal Data, please contact First United Bank. If First United Bank becomes aware that First United Bank has collected Personal Data from children without verification of parental consent, First United Bank will take steps to remove that information from our servers.

Changes to This Privacy Policy

First United Bank may update our Privacy Policy from time to time. First United Bank will notify you of any changes by posting the new Privacy Policy on this page.

First United Bank will let you know via email and/or a prominent notice on, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of after First United Bank post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Contact First United Bank

If you have any questions about this Privacy Policy, please contact us:

By mail:
P.O. Box 16500
Lubbock, TX 79490