Last updated: 02/11/2020
First United Bank operates the https://www.firstunited.bank/. This page informs you of First United Bank’s policies regarding the collection, use and disclosure of personal data First United Bank receives from users of https://www.firstunited.bank/ and the choices you have associated with that data.
Site is https://www.firstunited.bank/ operated by First United Bank.
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession.
Usage Data is data collected automatically either generated by use of https://www.firstunited.bank/ or from https://www.firstunited.bank/’s infrastructure itself (for example, the duration of a page visit).
Cookies are small files stored on your device (computer or mobile device).
Information Collection and First United Bank
First United Bank collects several different types of information for various purposes to provide and improve our Site for you.
Types of Data Collected
While users of https://www.firstunited.bank/, First United Bank may ask you to provide First United Bank with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
First & Last Name
Address, State, Province, ZIP/postal code, City
Cookies and usage Data
First United Bank may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from First United Bank by following the unsubscribe link or the instructions provided in any email First United Bank sends.
First United Bank Usage Data
First United Bank may also collect information on how https://www.firstunited.bank/ is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of https://www.firstunited.bank/ that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Your contacts on your device may be accessed by DIGITAL BANKING+. Your contacts information is used by Zelle ® only and is NOT stored by the DIGITAL BANKING+ app.
Tracking & Cookies Data
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a user and stored on your device. Other tracking technologies are also First United Banked such as beacons, tags and scripts to collect and track information and to improve and analyze https://www.firstunited.bank/.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of https://www.firstunited.bank/
Examples of cookies use:
First United Bank First United Banks Session Cookies to operate https://www.firstunited.bank/.
First United Bank uses Preference Cookies to remember your preferences and various settings.
First United Bank uses Security Cookies for security purposes.
Use of Data
First United Bank uses the collected data for various purposes:
- To provide and maintain https://www.firstunited.bank/
- To notify you about changes to https://www.firstunited.bank/
- To allow you to participate in interactive features of https://www.firstunited.bank/ when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that First United Bank can improve https://www.firstunited.bank/
- To monitor the usage of https://www.firstunited.bank/
- To detect, prevent and address technical issues
- To provide you with news, special offers and general information about other goods, services and events which First United Bank offers that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to First United Bank, please note that First United Bank transfers the data, including Personal Data, to the United States and processes it there.
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, First United Bank may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
First United Bank may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of First United Bank
- To prevent or investigate possible wrongdoing in connection with https://www.firstunited.bank/
- To protect the personal safety of users of https://www.firstunited.bank/ or the public
- To protect against legal liability
Security of Data
The security of your data is important to First United Bank but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While First United Bank strives to use commercially acceptable means to protect your Personal Data, First United Bank cannot guarantee its absolute security.
First United Bank may employ third party companies and individuals to facilitate https://www.firstunited.bank/, provide services on https://www.firstunited.bank/ on our behalf, perform https://www.firstunited.bank/-related services or assist First United Bank in analyzing how https://www.firstunited.bank/ is used.
These third parties have access to your Personal Data only to perform these tasks on First United Bank’s behalf and are obligated not to disclose or use it for any other purpose.
First United Bank may use third-party Service Providers to monitor and analyze the use of https://www.firstunited.bank/
Google Analytics is a customer analytics service offered by Google that tracks and reports https://www.firstunited.bank/ traffic. Google uses the data collected to track and monitor the use of https://www.firstunited.bank/. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms page: https://policies.google.com/privacy
Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: https://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout for Internet browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and First United Banked by Google Analytics.
Bing Ads Remarketing
Bing Ads remarketing service is provided by Microsoft Inc.
You can opt-out of Bing Ads interest-based ads by following their instructions:
Perfect Audience Remarketing
Perfect Audience remarketing service is provided by Perfect Audience, a Marin Software Company.
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page:
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook:
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the First United Bank: https://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada https://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe https://www.youronlinechoices.eu, or opt-out First United Banking your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation.
Links to Other Sites
First United Bank has no control over and assumes no responsibility for the content, privacy policies or practices of any third party sites or services.
https://www.firstunited.bank/ does not address anyone under the age of 18 (“Children”).
First United Bank does not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided First United Bank with Personal Data, please contact First United Bank. If First United Bank becomes aware that First United Bank has collected Personal Data from children without verification of parental consent, First United Bank will take steps to remove that information from our servers.
Contact First United Bank
P.O. Box 16500
Lubbock, TX 79490